Packaging of Arbouse Beer

Introduction

The Student Project aims to create the packaging for a fictional arbouse beer, exploring strategic positioning, flavor selection, brand definition, and graphic design, including the logo, label, etc.

Strategic Positioning

• The beer targets the booming market of craft beer.
• No brewery specializing in arbouse has been identified.
• The arbousier is symbolic, associated with resistance, fertility, loyalty, and peace.

Target and Persona

Target:

• Consumers of local craft beer.
• Enthusiasts of unique flavors.
• Interest in Corsican products.
• Support for local artisans. Persona:
• Age: 20-100 years
• Location: France
• Responsible consumption, appreciates beer diversity.

Container and Label Choice

• Bottle preferred for a local and organic craft beer.
• Basic rectangular label of 8 cm by 6 cm.

Graphics

Logo Creation

• Inspired by the arbousier, depicting the flower-to-fruit cycle.
• Used Adobe Illustrator for detailed design.
• Adopted a minimalist 2D style.

Typography Choice

• “Selino” font for a premium image.
• Complemented by Helvetica Light for additional information.

Color Choices

• Incorporates arbousier colors with gradients to symbolize the cycle.

Graphic Style and Layout

• Minimalist, clean, modern in 2D to represent a simple arbouse beer.
• Layout avoids a low-end effect, giving a premium appearance.

Web Advertisements

• Created visuals with the label integrated into a bottle, near an arbousier.
• Developed a GIF showing the rotating bottle.

Conclusion

The SAE covers strategic positioning, graphic design, and web advertising, emphasizing the creation of a distinctive product and the visual communication process.